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About ANDSM Group

ANDSM Group is a strategic maritime solutions partner, driving transformation, innovation, and growth across Africa’s maritime sector. We integrate marketing, advisory, training, and ecosystem development to unlock value for businesses, ports, and agencies, especially empowering SMMEs to thrive in a globalized industry.

Values

Our Vision

A vibrant, inclusive, and globally competitive African maritime economy—powered by capable local enterprises and strategic collaboration.

Our Mission

To position Africa’s maritime industry for global impact by building capacity, enhancing visibility, and enabling sustainable growth through integrated services and partnerships.

Building partnerships that enhance visibility and sustainability.

Our Services

🌊 Maritime Marketing & Branding

We make maritime brands visible, credible, and competitive.

  • Strategic campaigns for ports, shipping lines, and suppliers
  • Brand identity and market positioning
  • Marketing content: brochures, videos, port maps
  • Digital marketing: SEO, social media, paid ads
  • Public relations and media engagement

📚Publications & Insights

Thought leadership that informs and inspires.

  • Industry reports and market intelligence
  • Expert articles and blogs
  • Custom research and sponsored content

🎓 Training & Capacity Building

Developing a future-ready maritime workforce.

  • Short courses, certifications, and masterclasses
  • Executive workshops and hybrid learning
  • Mentorship and skills development for SMMEs
  • Gap analysis and sponsored training pathways

🧠 Advisory & Strategy Consulting

Strategic guidance for maritime transformation.

  • Market entry and growth strategy
  • Policy, compliance, and ESG advisory
  • Digital innovation and operational improvement
  • Repositioning strategies for maritime SMMEs

🤝 Ecosystem & Project Development

Building synergies for collective value.

  • Turnkey project implementation using SMME networks
  • Back-office and corporate support services
  • Supplier development and resource pooling
  • Stakeholder engagement and ecosystem facilitation

🌐 Industry Engagement & Events

Connecting stakeholders and sparking collaboration.

  • Maritime conferences, webinars, and exhibitions
  • Sector roundtables and sponsorship facilitation
  • Strategic partnerships and visibility platforms

Why Choose ANDSM Group?

Deep industry expertise and local knowledge

Proven success in SMME development and transformation

Integrated solutions across marketing, strategy, and training

Commitment to sustainability, compliance, and innovation

A trusted partner in Africa’s maritime growth journey